This Decade’s Hispanic Media Consumer: A Fireside Chat with Telemundo’s Romina Rosado


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At the turn of the decade, a U.S. census would accentuate the country’s diversity more than ever before thanks in part to the 62 million Hispanics that now call the U.S. home. Hispanics not only single-handedly accounted for over half of the U.S. population growth in the last decade, but also experienced a growth of nearly 25% within the same time frame. Growth and purchasing power combined, Hispanics have been cemented as an untapped opportunity for marketers across all industries. Specifically when it comes to media, Hispanics are younger and more mobile than other ethnic groups. They are super-streamers with an evolved taste in media consumption and a growing hunger for culturally relevant storytelling across linear, digital and mobile formats. In this sit-down conversation with Romina Rosado – EVP and GM of Telemundo’s Hispanic Streaming division - will speak candidly about the opportunities the Spanish-language leader faces in this new era of the Hispanic super-streamer and dive into some of the ways the company has invested in strengthening its omni-platform approach to ensure it continues delivering unprecedented reach and growth.
Romina Rosado EVP and General Manager, Hispanic Streaming
NBCUniversal Telemundo Enterprises
Cynthia Littleton Editor-in-Chief
Variety


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