Your phone is the new TV. Snapchat has been a leader in mobile-first experiences for the Gen Z and Millennial audience, pioneering the first vertical video content platform designed exclusively for mobile. Sean Mills, Snap’s head of original content, along with top-tier partners from Snap’s original shows, will lead a compelling discussion about what it’s like to create made-for-mobile premium content and where the future of mobile storytelling is headed in 2020.

In case you haven't noticed, live streaming social media is blowing up the scene. Why is it so popular? In this fireside chat, hear from Twitter on the latest insights on how Hispanics are behaving on social and how brands can stay ahead of the game and win with social live streaming.

Bigger isn’t always better – advertisers need to look beyond app downloads and viewing numbers, and focus on metrics like usage, engagement and co-viewing to truly evaluate size and scale of publishers and impact on consumer behaviour. What kinds of data are best to combine and leverage to change the TV viewing landscape and how is streaming changing measurement and relevancy?

In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.

Whether it be on a smart TV, a mobile phone or any other connected device, streaming now makes up a significant portion of all consumer time spent with media. Subscription services have been riding this wave of opportunity and growing large subscriber bases to date, but with an array of new SVOD entrants set to crowd the space in the coming months, subscription fatigue has become a reality.

This lesson will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment. Daniel Riddell, CTO, at Kidoodle.TV lays out the market.

Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once? Join Adam Harris with key players in the industry who can speak to experiences and best...