Bigger isn’t always better – advertisers need to look beyond app downloads and viewing numbers, and focus on metrics like usage, engagement and co-viewing to truly evaluate size and scale of publishers and impact on consumer behaviour.
What kinds of data are best to combine and leverage to change the TV viewing landscape and how is streaming changing measurement and relevancy?
Mark Rotblat
Chief Revenue Officer
Tubi
Andrew Blustein
Reporter
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Iván Markman
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