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Self-Service Revolution: Empowering the Media Industry Through Automation

Bigger isn’t always better – advertisers need to look beyond app downloads and viewing numbers, and focus on metrics like usage, engagement and co-viewing to truly evaluate size and scale of publishers and impact on consumer behaviour. What kinds of data are best to combine and leverage to change the TV viewing landscape and how is streaming changing measurement and relevancy?
Mark Rotblat Chief Revenue Officer
Andrew Blustein Reporter
The Drum
Noah Levine Chief Revenue Officer
Iván Markman VP, Chief Business Officer
Verizon Media

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