In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.
Beth-Ann Eason
President
Innovid
Allyson Witherspoon
Vice President, Marketing Communications and Media
Nissan North America, Inc.
Laurent Faracci
Executive Vice President, Global Category Health
Reckitt Benckiser
Alexandra Bruell
Advertising Reporter
The Wall Street Journal
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Learning Path:
The Fundamentals of Content Marketing
5 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Connected TV
5 Videos, 2.75 hrs
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