As the media landscape becomes more fragmented, the industry must continue to evolve the techniques needed to follow the ever-changing consumer journey. More than ever before, marketers require data that provides the ability to measure campaign performance and show true incremental improvements in creative and targeting, particularly now that the consumer’s attention is spread across linear, streaming and everything in between.
SVP, Head of Sales
CEO, Managing Director
VP, Data Analytics Lead
Head of Research, Data and Insights