The Future of Attribution

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Interview With Caroline Fenner, Commercial Director At Buzzfeed

As the media landscape becomes more fragmented, the industry must continue to evolve the techniques needed to follow the ever-changing consumer journey. More than ever before, marketers require data that provides the ability to measure campaign performance and show true incremental improvements in creative and targeting, particularly now that the consumer’s attention is spread across linear, streaming and everything in between.
Brian Katz SVP, Head of Sales
Jane Clarke CEO, Managing Director
Hui Wang VP, Data Analytics Lead
Andrea Zapata Head of Research, Data and Insights