Don’t waste the once in a generation opportunity to build a more inclusive, flexible and forward-looking future of work for the creative industries.
Having successfully negotiated remote working, in the rush to return to ‘normal’, we risk losing out on the gains of recent months.
Space for a diverse range of people is vital to the long-term success and cultural relevance of our industry, so what can we do to build a future of work that gives everyone a seat at the table - whether at...
In 2019, Bloom UK launched a radically honest cross mentoring pilot, aiming to help break down the gender barriers that limit the way we interact at work. Bloom women mentored C-level men in the industry on how best to retain female talent, ensuring a more fair, equal workplace. The men mentored Bloom women on how to overcome their own barriers to leadership. In 2020, the programme has grown to include over 200 leaders. Today, step into conversation with one of these pairs & hear how it...
In this talk, Catherine Mayer, Founder of the Women's Equality Party (WEP) and Rania Robinson, CEO of Quiet Storm reveal how the WEP has managed to get its ‘doing politics differently’ message out and pushed the old political parties into changing and improving policies even amid the clutter of the 2019 General Election campaign. What can brands learn from this system disruptor?
2020 is a year of big conversations on inclusion and diversity. The Black Lives Matter movement has shone a global spotlight on systemic racism. Covid-19 has had a disproportionate economic impact on women and minorities. Data from Creative Equals shows that just 1-2% of advertising industry staff are disabled, only 17% of creative directors are women and just 3% of CEOs are BAME. We’ll be asking our panel how we can work together across the industry to accelerate inclusion and diversity in...
In this session, 360xec Founder Steve Hyde will speak with Meg Matthews, founder of MegsMenopause, and Jane English, co-chair of 4Women, Channel 4’s gender equality network. Meg is known for her determination to disrupt the workplace, shatter taboos and break traditional practices in a bid to improve the workplace for all. Jane led Channel 4’s pioneering launch of the UK media industry’s first ever menopause policy, after hearing that female colleagues were suffering in silence from...
What will advertising look like in 2030? Will advertising even exist?
With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study to find out what the next decade of our ecosystem will look like.
In this session, Tim Irwin, Essence’s CEO, EMEA and Ali Reed, Managing Director, UK will reveal the results from our ambitious forward look and discuss what influence...
Dennis' head of research Seema Hope will host a wide ranging and exciting discussion with Anna Bassi (Editor-In-Chief of the Week Junior) about how kids now have more influence on family and parents lives than ever before;
They'll discuss lifestyle and purchasing decisions, how the family dynamic has developed during the pandemic and also look at some 'hot topics' such as the environment and diversity.
Consumers are connecting to their passions in more ways – more screens, more channels, more realities. Now more than ever, advertisers are looking for new ways to grow and with emerging screens and formats, brands are able to put consumers at the center of the next generation of experiences. In this session, you’ll hear how DOOH, CTV and other emerging formats are paving new paths to the consumer and see how brands are bringing “what’s next” to their audiences.
CTV is redefining what it means to watch TV and programmers and advertisers need to establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV requires a different approach than for traditional broadcast TV. With ad spend on OTT growing exponentially, data partners getting in the game, and CTV maturing, addressable targeting is entering the space in a big way. Join Magnite, along with Ampersand, LiveRamp, and DISH Media, for a discussion around...
Brilliant marketing relies on a foundational data layer that is prepped, optimized and integrated across the entire marketing ecosystem in the right way. To create exceptional, in-the-moment customer experiences brands must build their customer data platform on sound data management, data strategy, and identity management, while using the technologies of today with an eye to the future. Join Acxiom and Tealium as they discuss the must-haves of the customer data platform for today and...
In an ad tech world dominated by walled gardens and black boxes, Prebid.org has emerged as a shining light. In this fireside chat, OpenX CTO (and Prebid board member) Paul Ryan will speak with News Corp's Stephanie Layser about why publishers are so excited about Prebid, where the technology will go in the coming years, and how the industry can rally around “open technology” to shift power, and revenue, away from the walled gardens.
Join Twitter's MoPub in conversation with The Trade Desk for a discussion shining light on why brands can't afford to ignore the audience opportunity offered by the in-app environment.
We'll cover
1. Activating your audience: what reaching your audience looks like in the in-app world — including the opportunity offered by gaming.
2. The metrics that matter in-app: How and what to measure (yes, it's measurable).
3. How to scale an in-app campaign: Lessons from The Trade Desk on helping...
