2020 has solidified the role of connected TV in the advertising marketing mix. Streaming has remained a bright spot this year, as more TV is now watched via streaming than linear. As more consumers around the world cut the cord, the question now becomes, what should ad buyers expect from TV? Samsung Ads, one of the leaders in advanced TV, will share insights from around the globe and discuss the latest trends in streaming viewing behaviors, content, and what global brands will need to...

This spring, after the murder of George Floyd, Minneapolis became the epicenter of cultural unrest that spread around the globe. The challenges for leaders in Minneapolis were great as the world was watching. From the chaos, pain and heartbreak came great learnings and hope for a better future. Minneapolis brand leaders share their stories and learnings about how they continue to navigate the times, what they’ve learned and how this is guiding their leadership path into 2021 and beyond.

Before this summer, our industry thought they were following the diversity, equity, and inclusion best practices. They checked the boxes. They thought they were doing enough. It turns out, their efforts barely scratched the surface. This revelation has left brands stunned, but the public less so. To move forward, brands need to make the substantial commitment to become allies -- to their team members and to their consumers.

Chris MacDonald of McCann WorldGroup leads a discussion on the importance of working with academia to build the next generation of marketers and advertising executives. Drawing on the views of a marketer, academic and student, this will cover how the industry can find the best, most diverse talent available.

Social media influencers not only build brands around authentic images, but also in turn, become role models as well. Celebrating the fact that there is no such thing as a traditional body type, regardless of how certain body types have previously been portrayed as standard, body positivity has helped people of all ages learn to love themselves as they see themselves in others who have put themselves out there to the world. This conversation will focus on the journeys of Kellie, Anna, and...

Businesses around the world are facing tremendous changes. And, our industry hasn’t been spared. From representation in advertising to diversity in the C-Suite, it’s long past time to reimagine the possibilities and reset our standards. Join Katherine Shappley, VP of North America Sales at Facebook and Ron Robinson, Founder and CEO of BeautyStat Cosmetics as they discuss ways businesses large and small are finding and practicing the opportunity in equity.

The marketing and advertising industries have their finger on the pulse is happening in our culture. The onset of a global pandemic changed the needs, habits, and behaviors of consumers practically overnight. In addition to the abrupt changes of day-to-day reality regarding health concerns and new societal norms, all lines of business were forced to reassess plans for 2020 as ad spends and strategies were pulled back (or bulked up) and tonality was retooled.

Now more than ever, the sell-side of the advertising ecosystem is having to prospect smarter to break through to major brand budgets. How do you know which brands have dollars to spend? How can you cut through the clutter to break through to ad buying decision-makers with the purchasing power to spend with you?

The Wall Street Journal | Barron’s Group has built a highly-effective data and technology solution set that provides marketers with best-in-class insights, storytelling techniques, and targeting capabilities that enhance performance. We’ll be speaking to a leading agency executive, the head of marketing and GM of The Trust, and a Dow Jones data tech architect, to understand how to deliver on what clients are looking for - a better and clearer understanding of their target audiences. We...

Ampersand has been hyper-focused on building advanced measurement solutions that fit the individual needs of both local and national clients. Here, we’ll present case studies that demonstrate progress made in insights on both optimal reach efficiency for local using broadcast data, and Incremental Reach opportunities for National using more robust viewership insights.

The Hip Hop and Black community is arguably the most influential audience - they don’t just set trends, they are the arbiters of culture whose influence and power transcends trends, catapulting them into the mainstream and effortlessly creating timeless moments. For these reasons, brands and advertisers have historically flocked to Hip Hop and Black culture to borrow classic elements and style, from tapping artists to wear clothes and appear in commercials to now leveraging the power of Black...

Businesses are facing tough challenges. Yet there are new opportunities to reach consumers online as they search, watch video, and get things done in new ways. For example, did you know that searches for “home workout plan” have increased globally by more than 600% year-over-year? Tune in as Google unveils its latest insights and innovations to help businesses speed up their digital transformation and capture consumer demand in times of uncertainty.