2020 has solidified the role of connected TV in the advertising marketing mix. Streaming has remained a bright spot this year, as more TV is now watched via streaming than linear. As more consumers around the world cut the cord, the question now becomes, what should ad buyers expect from TV?
Samsung Ads, one of the leaders in advanced TV, will share insights from around the globe and discuss the latest trends in streaming viewing behaviors, content, and what global brands will need to think about as they plan for 2021.
Tom Fochetta
Vice President, North America
Samsung Ads
Alex Hole
Vice President, Europe
Samsung Ads
Nicole Perrin
Principal Analyst
eMarketer, Insider Intelligence
David Spencer
Assistant Manager, Audience Buying Strategy
General Motors
