Entrepreneurship has its unique set of challenges and inherent ups and downs, which have been amplified by the turbulence of 2020. Join four successful business owners as they discuss how they are navigating 2020 - from using this time to refocus, to uncovering opportunities and dealing with the issues of this new working world. Whether you are considering launching a new business or trying to overcome significant obstacles, these leaders will share how to find focus, success and fulfillment...
In a year where we experienced total screen fatigue and increased audio consumption across connected devices, brands are taking creative control and moving from simple voice commands to easy conversations. In this session, Pandora will take you through a journey to illustrate the next generation of audio and how to earn engagement with consumers in their connected lives.
As recently stated in Forbes, “In the kingdom of brand experience, audio is emerging as the next successor to the crown.” Podcasting is clearly one of its primary channels.
From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing.
Discover where things are headed in this panel featuring leaders from Axios, Megaphone, Veritonic and more.
The data revolution is here and it is helping every industry take giant leaps forward in delivering better experiences and services particularly in healthcare. With more data than ever being collected and more people willing to share their data, this could potentially help provide unprecedented engagement and care, leading to better patient outcomes and lower health costs.
Microsoft Advertising and the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications undertook a new study to examine the impact of relevancy in search advertising. Is your strategy truly relevant to holistic consumer intent, or is it too limited to a specific intent moment in time?
Join President, Advertising for Comcast Cable Marcien Jenckes and CMO of Comcast Advertising, Maria Weaver as they provide insights on how advertising, television and society are changing dramatically, and what resilient brands are doing to bounce back to become more competitive than ever before.
Join Effectv’s General Manager James Rooke in conversation with MSNBC anchor Ali Velshi for an insightful look at how massive changes in the economy, political climate, and society in 2020 will fundamentally change the advertising industry in 2021 and beyond.
Hear how these trends are impacting major corporations and small businesses in dramatically different ways, and how the economic headwinds are creating new opportunities for well capitalized, aggressive marketers, while some business...
Join FreeWheel’s GM Dave Clark and Matthew Ball, the industries foremost media analyst on the acceleration of prominent media trends in 2020 and how Marketers are adapting strategies to win.
When the pandemic hit and businesses closed, eBay's 25-year purpose - to empower economic opportunity - became the springboard for its most vital campaign ever. Within weeks the company launched a marketing initiative in support of brands and business everywhere.
This fireside chat will take a firsthand look at how the e-commerce giant channeled 'purpose' to rapidly respond to the market with creativity, relevancy and authenticity, and why alignment between purpose and opportunity is a...
Audiences trade in the currency of authenticity and trust; if a brand is authentic, it is rewarded with trust. Nowhere is this demonstrated more clearly than among the Mom community on Twitter. In this session, Twitter and Kraft Heinz will discuss why Twitter has become such an important hub for parents, and offer insight on how brands can build an authentic voice within that community.
We can’t be sure how the pandemic will evolve. Some people talk about the first and second waves. Some health organizations say it will be a long wave and for others, like Harvard, COVID19 will have many waves in the upcoming years.
With that in mind, Online Shopping, Omni-channel integrations, and Digital Experiences, in general, need to evolve at speed to better listen and learn from customers changing habits.
How can digital transformations and technologies like AI enhance brand...
This summer, The New York Times welcomed Serial Productions into the Times’s family and entered a strategic alliance with This American Life, making The Times the premium destination for deeply reported narratives that complement the success of Michael Barbaro with “The Daily,” and others within the portfolio. As we head into an election year, the Opinion Audio team has grown with fervor, sparking an impressive lineup for this year and beyond.
