A Conversation That Matters; The Next Chapter of Audio


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26:42

Hybrid In-Housing: How Sanofi Took Control of Their Digital Destiny


In a year where we experienced total screen fatigue and increased audio consumption across connected devices, brands are taking creative control and moving from simple voice commands to easy conversations. In this session, Pandora will take you through a journey to illustrate the next generation of audio and how to earn engagement with consumers in their connected lives.
Molly Mitchell Ad Innovation Strategy
Pandora Media
Roger Gerhmann Group Creative Director
Studio Resonate, Pandora Media
Alex Barwick Group Media Director, KFC
Wieden + Kennedy