Is Your Advertising So Relevant that You’re Missing Out on Sales?

Up Next:


Be More Triangle: How To Use Your Quirk To Capture Consumers' Attention

Microsoft Advertising and the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications undertook a new study to examine the impact of relevancy in search advertising. Is your strategy truly relevant to holistic consumer intent, or is it too limited to a specific intent moment in time?
Burcu Agma VP, Planning & Insights
Kelli Kemery Market Researcher

Try these courses

Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs
Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs