Is Your Advertising So Relevant that You’re Missing Out on Sales?


Up Next:

27:50

CTV: The World Beyond Linear TV Advertising


Microsoft Advertising and the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications undertook a new study to examine the impact of relevancy in search advertising. Is your strategy truly relevant to holistic consumer intent, or is it too limited to a specific intent moment in time?
Burcu Agma VP, Planning & Insights
Performics
Kelli Kemery Market Researcher
Microsoft


Try these courses



Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs