Microsoft Advertising and the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications undertook a new study to examine the impact of relevancy in search advertising. Is your strategy truly relevant to holistic consumer intent, or is it too limited to a specific intent moment in time?
Burcu Agma
VP, Planning & Insights
Performics
Kelli Kemery
Market Researcher
Microsoft
