UK Advertising. Made Global.

The new UK Advertising Export Group launches this month. Created by the Advertising Association, the IPA and the APA, and with leading agencies and production companies as members, it has the backing of the Government, through the Department for International Trade.

2020 Vision with Karen Gross, Chief Customer Officer, DoubleVerify

As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Karen Gross from DoubleVerify for some exclusive insights, trends and ideas!

Marketing in 2020

Head of International Marketing at Facebook, Fatima Saliu, will discuss Facebook’s journey of building timeless brands and how to stay true to your brand while responding to the unprecedented and unpredictable challenges we’re facing today.

Marketers Who Lead: Burger King

Burger King's Fernando Machado sits down to talk about what Burger King has been doing and what it plans to do next in its quirky, irreverent brand campaigns.

Finally! Enabling data-driven decisioning everywhere you need to be

Each year, billions of advertising dollars go to waste as marketers rely on incomplete data when making decisions on their cross-media strategies especially when attempting to scale across countries and brands. Hear how Nielsen is approaching marketing planning and helping brands to make smarter decisions based on insights and benchmarks. In This Session You’ll Learn ● What is outcomes based measurement? ● Where are marketers' missing opportunities to prove the effectiveness of...

How our Expectations of Digital Experiences Have Been Accelerated

Over the last 6 months digital consumption shifted almost overnight and users have evolved their expectations of digital experiences and how brands should engage with them. For marketers, the need to address that shift is paramount to future success. From understanding where consumers' attention has shifted, to delivering (and measuring) across all digital channels, to the increased demand for mixed-reality and flawless virtual content experiences.

The Future of Commerce

How Merchants and Platforms are Reacting and Rebuilding during COVID.

The Reality of Data-Driven Everything

Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative, customer service, measurement and more. The potential is there but what will it really take to turn it to reality.

Driving Attention: Good Creative is Not Enough

Both publishers and advertisers have seen the consumer landscape change dramatically in the past decade, even notably in the past six months. We’ve seen attention spans get shorter and shorter, the adoption of endless scrolling, demand for fresh content, and time spent across multiple channels including TV, print, mobile and digital. This panel will discuss ways to look beyond creative and context to think bigger. They will explore consumer attention as a new tool to better understand and...

Expert Analysis with Sue Todd, Magnetic Media

Hear from an expert as our AW2020 host Bridget McManus walks us through this expert analysis segment. She’ll be talking to Sue Todd from Magnetic Media to hear their take on the biggest issues facing our industry and society.

Live interview with Laurent Simon, VMLY&R

Laurent Simon of VMLY&R joins live to give his take on the marketing trends that matter now.

Women’s leadership lessons and mentorship in the time of COVID

The loss of networking in a now all virtual work environment, and the growing childcare crisis has had deep impacts in the way women are navigating the world today, and has further emphasized already existing inequalities. Michelle Klein, VP of Global Business Marketing at Facebook and Dyllan McGee, two-time Emmy-award winning filmmaker and founder and executive producer of MAKERS, will talk through the trajectory that women were facing before the Covid-19 pandemic and will brainstorm ways to...
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