Facebook Vice President of Global Business Marketing Mark D’Arcy sits down with Lindsay Pattison, WPP’s Chief Client Officer, for a discussion on the responsibility of marketers in 2020. This conversation will explore what it means to really serve communities–not just with ads, but with action.
Facebook’s global Chief Revenue Officer David Fischer, sits at the epicenter of impact deploying tools and tactics to empower entrepreneurs and small business whose recovery is critical to the global economy. In this special edition Great Minds conversation, we’ll touch on how COVID-19 is impacting businesses large and small and look at the rapidly evolving Silicon Valley landscape.
A conversation with Mike Welch, head of Xandr, on the acceleration of advanced TV toward convergence and the role of tech platforms in optimizing the experience for advertisers, broadcasters and consumers.
As we look toward November, hear from Monika Bickert, Facebook's VP of Content Policy on what Facebook is doing to help people register and vote, and help protect the 2020 elections from interference.
Collaboration and Competition: Can they Co-Exist? Great marketing has the power to move hearts and minds, drive demand, and even spur economic recovery—and it’s on us to wield that power. As fierce competitors face shared crises, it’s time to rethink partnership and create the conditions for sustainable success. Whether it’s by sharing insights and trainings, investing in industry-wide systems, or agreeing to standard practices and metrics, collaboration can eliminate legacy barriers to...
Until recently, many advertisers looked to third-party audience data to create a digital profile that allowed for precision targeting and performance measurement across their ad campaigns. However, due to stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, there is a universal shift away from third-party audience targeting. So where does this leave advertisers looking to target and optimize their campaigns to relevant, highly...
Join Ed Pilkington of Diageo in a conversation with David Shing, aka Shingy, where they discuss marketing trends, what comes next and how businesses can adapt to a new way of working, selling and marketing.
Through the pandemic we've seen new consumer trends emerge and existing trends accelerate. As we head into 2021, what are the consumer trends that will be most influential for marketers? And how should brands adapt to meet them?
As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Vihan Sharma from LiveRamp for some exclusive insights, trends and ideas!
Brand purpose has never been more vital than right now. Is this the perfect opportunity for brands to renew commitments, redefine responsibility, create new meaning and find new connections; or are the risks of being seen as phoney simply too great?
