What lies ahead? The future of marketing is often debated but the tumultuous change in 2020 means that the world is in flux. We no longer live, work or consume in the same way. We look at what is next for brands, agencies and tech; how has the acceleration to digital changed how marketers are going to behave for the future? Has the pandemic changed marketing forever and what should brands focus on for the short and medium term future?
Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for working moms, and how the the future of work can be more inclusive for them -- in particular as the lines between "work" and "home" are blurred.
More competitors, subscriber churn, a social upheaval, content wars and a global pandemic. Navigating 2020 has challenged even the most seasoned of marketing veterans, including Hulu’s Marketing lead Pato Spagnoletto. For the first time, Spagnoletto will discuss what he’s learned in the face of constant change, how Hulu pivoted with its marketing approach and the best way to attract and retain subscribers.
TikTok has started global trends, resurged brand loyalty, and provides a home for today's generation of creators. Throughout the uncertainty we've all faced in 2020, the growing platform has managed to engage, uplift and bring joy to hundreds of millions -- giving users a positive environment to create inspiring content, while helping brands create viral campaigns that impact culture.
Join TikTok's Blake Chandlee, VP, Global Business Solutions and Lindsay Pattison, Global Chief Client...
In an era dominated by acute social consciousness (BLM, climate action, LGBTQ rights, education access, etc), making a positive impact in the world has become necessary - not just for individuals, but for brands and business, too. Social Impact is more than just a trendy catch phrase. It is also an essential part of doing business (and studies show, it's also great for the bottom line). In this session, Al Roker discusses social good marketing using a case study on a recent project benefiting...
Jonathon is CEO and co-founder leading vision and strategy at Frameplay. Jonathon’s passion for gaming, building engaging products and commercialization led him to start Frameplay in 2018. In this session, Jonathon will discuss why the video game advertising industry must evolve in order for it to reach it's full potential.
