At a time when reaching the masses to inspire hope, contributions and support continues to be critical, Walmart Media Group and marquee brands like Unilever are utilizing the power of omni to drive meaningful engagement – tapping into Walmart Media Group’s scaled data to bring the right messages to the right audience in a format with a level of precision that optimizes impact and drives immediate action.

Arianna Huffington, Founder and CEO of Thrive Global, a leading behavior change tech company, has led the global conversation around the impact of mental resilience and emotional well-being on performance. In this session, Arianna is joined by Eric Yuan the Founder and CEO of Zoom which has transformed the way we work and live and has become the noun defining the pandemic era, followed by Christy Pambianchi, Chief Human Resources Officer of Verizon, to discuss all the ways she has worked to...

Positive customer experiences lead to customer growth, which in turn drives business results. Great experiences happen when brands know their customers and understand what is relevant to them. The pressure to gain customer intelligence, build communities and connect that insight across all of your marketing has never been greater. Our panel of experts will look at what’s needed to build insights and ‘connect the dots’ to better understand your customers by sharing their own experiences.

Connected TV is having a moment. Time spent was up 50% in Q2 and the five most premium AVOD streaming platforms witnessed a 31% rise in ad revenues for Q2. Savvy advertisers, fresh off of their upfront negotiations, are sitting on upwards of $10 billion in the white hot inventory, and have plans to spend even more on programmatic CTV in the coming months and years.

With seismic shifts in viewing habits and new platforms and major players entering the field, the industry has demanded more addressable inventory, And TV inventory owners have met the request through innovation. The panel will discuss current addressable needs from all angles: viewers, inventory owners, and advertisers—and what lies ahead for the ecosystem.

How is the retail industry responding to the sharing economy and an audience who owns less and less? Does economic uncertainty mean the new culture of sharing is here to stay?

An industry outsider-insider's call for harnessing creativity in our quest for diversity and change. There’s been lots of talk about diversity, inclusion and representation but change isn’t happening as fast as we like. Why not? And how to do we shake things up? Shelina Janmohamed issues a clarion call for the industry’s superpower – creativity - to be harnessed in order to create a paradigm shift. The industry is at its very best when it uncovers human stories, tells them in ways that...

This episode will discuss the advancement of technology and how it has impacted the marketing process, allowing for more ideas and touchpoints with the consumers. What more can be done through this new technology and how it can be used further to simplify the communication chain while delivering more focused and effective campaigns?

Digital marketing is fundamentally broken. It is the solution to every business challenge. Marketing automation will fix any process. Leads flow through. Quantity trumps quality. Long sales cycles keep the truth in the shadows. Marketers celebrate strong quarters, while sales partners are frustrated. The customer is lost. Arbitrary digital marketing damages brand, business and your customers. This episode will explore where marketers have gone wrong and how we can be prepared for the...

A few years ago, most of us didn’t have the imagination to see that game engines would be used for anything other than blasting nazi zombies or racing supercars. Today it’s a different story: game engines and what they power — from CGI in The Mandalorian, to complex VR and immersive experiences — are turning industries on their heads. So how can game engines help take us from creators of brand artifacts to curators of brand worlds? Join Iain Tait, ECD at Wieden+Kennedy London, for a deep dive...

Brand Safety. Transparency in the Programmatic waterfall. Data Best Practice. Returning safely to a social platform. All known, longstanding challenges that the industry continues to grapple with… In this session you will hear from the Government Communications Service and the Government’s media buying agency, OmniGOV, on how they are working together to transform elements of the Government’s approach to digital marketing to better navigate these challenges.

Reinvention is a skill that can be used throughout each of our lives. Just ask Apolo Ohno. Join Dr. Jason Wersland, founder of Therabody and inventor of Theragun, for a conversation with Ohno, the country’s most decorated winter Olympian, a best-selling author and entrepreneur. Ohno discusses his reinvention from sport to business, how the skills he learned in his 15-year speedskating career help him across industries and the key to a gold-medal mindset.