Rebuilding with Purpose


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28:17

Building Trust and Relevance with Conscientious Consumers


Brand purpose has never been more vital than right now. Is this the perfect opportunity for brands to renew commitments, redefine responsibility, create new meaning and find new connections; or are the risks of being seen as phoney simply too great?
Ravleen Beeston Head of Sales Bing Ads UK
Microsoft
Deborah King VP, Paid Social EMEA
Essence
Claire Gillis International CEO
WPP Health Practice
Louise Richardson Director of Marketing, Europe
Pinterest
Ben Lukawski Chief Global Head of Strategy
Zenith