A conversation with Mike Welch, head of Xandr, on the acceleration of advanced TV toward convergence and the role of tech platforms in optimizing the experience for advertisers, broadcasters and consumers.
Mike Welch
Head of Xandr
Xandr
Up Next:
27:15
Self-Service Revolution: Empowering the Media Industry Through Automation
28:27
Not Your Momma's Local TV
29:51
Measuring What Matters: Unlocking Incrementality for Business Outcomes
Try these courses
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
