In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? Will brands take it in house? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.

Alan Parker, Chief Innovation Officer of Energy BBDO, and Jack Daniels Brand Manager, Ed Carias share a case study exploring Jack Daniels' recent Crash the Couch Virtual Music Festival.

Diversity, equity, and inclusion (DEI) is becoming an increasingly valued priority for organizations, today more than ever. Creating a work environment that provides opportunities for unique and authentic collaboration among diverse voices ultimately improves outcomes and positively impacts bottom lines. This session will discuss ways in which the groundwork can be laid for authentic DEI in an organization, and will discuss the results that can come from this commitment.

As the OTT world continues to expand with countless AVOD, SVOD, and TVOD options emerging; how do these platforms stay relevant? With no shortage of original and legacy content, viewers and advertisers have their pick of the litter but keeping consumers engaged is highly dependent on the experience. This conversation will explore the world of streaming and assess the programming and technological trends that continue to allow the industry to evolve.

Every marketer needs to understand data and how to gain insight into audiences. Consumer behavior has been changing rapidly during the pandemic and with more shifting to digital, technology allows for more data to be generated than ever before. We look at the cutting edge techniques that brands can use to manage data, embrace new ways of working and learn more about audiences than ever before.

In this special live episode of Pivot, New York Magazine’s Kara Swisher and NYU Professor Scott Galloway offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. They make bold predictions, pick winners and losers, and bicker and banter like no one else. After all, with great power comes great scrutiny. From New York Magazine and the Vox Media Podcast Network.

The world of TV is now interactive, connected and much more than it ever was before. What do brands need to do to take part in this new universe? We gather together experts in the advanced TV space and ask them for everything marketers need to know about how they can move TV forward.

Welcome to a lesson in social influence from the master of TikTok himself: Jason Derulo. While most brands are still trying to get their heads round platforms such as TikTok, some entrepreneurs, personalities and companies are leading the field and changing the very nature of content along the way. Jason Derulo has more than 36 million followers on TikTok. How has he had such stellar success? Advertising Week brings together Jason Derulo, the leading entertainer on TikTok with more than...

As the 2020 Election draws closer, the country’s divide further expands. The opinions that used to stay behind closed doors are broadcast for all to read on social media, and viewpoints are so vastly different on both sides of the aisle. Is there common ground? How can we find it? What are the factors that have divided us to this point, and what needs to change?

When technology, data and research come together across platforms, a unique individual experience can be created for viewers and end users. We will explore these trends, findings and methods in the new world of personalized marketing.

A brand's eternal struggle is the ability to maintain relevance -- to not only permeate pop culture but to drive pop culture. Translation Enterprises and Nielsen are providing brands with unparalleled cultural insights to reach more diverse audience segments. But what do these unprecedented insights mean for brands? And how can they leverage this to understand not what's popular now but what's next.