Collaboration and Competition: Can they Co-Exist?

Collaboration and Competition: Can they Co-Exist? Great marketing has the power to move hearts and minds, drive demand, and even spur economic recovery—and it’s on us to wield that power. As fierce competitors face shared crises, it’s time to rethink partnership and create the conditions for sustainable success. Whether it’s by sharing insights and trainings, investing in industry-wide systems, or agreeing to standard practices and metrics, collaboration can eliminate legacy barriers to innovation and benefit the en