The loss of networking in a now all virtual work environment, and the growing childcare crisis has had deep impacts in the way women are navigating the world today, and has further emphasized already existing inequalities. Michelle Klein, VP of Global Business Marketing at Facebook and Dyllan McGee, two-time Emmy-award winning filmmaker and founder and executive producer of MAKERS, will talk through the trajectory that women were facing before the Covid-19 pandemic and will brainstorm ways to...
Media consumption is at an all-time high, creating an overwhelming volume of content for consumers to choose from. In order to stand out today, brands and publishers must lead with innovation to create engaging content that provides new experiences for audiences. In this session, you'll learn how to tell your brand story with immersive content that drives your bottom line.
Cookies are an imperfect technology that never should have been the backbone of personalized communications. And while much of the hysteria may be overblown, now is the time to double-down and work together to create a safe, efficient supply chain that enables innovation and competition, and benefits consumers, businesses and economies alike. Join Jeremy Hlavacek, CRO, IBM Watson Advertising, Randall Rothenberg, CEO, IAB, and Orchid Richardson, VP, Global Partnerships and Product Marketing
2020 continues to bring about rapid upheaval and change for our industry. And further shifts to Apple’s IDFA policies and Google’s elimination of the 3rd party cookie will upend the digital advertising world as we know it. All of these forces are leaving many to question what the next ten years will look like. Join Sarah Ripmaster, Head of Technology Sales, IBM Watson Advertising and an exclusive group of industry rising stars for an insightful look into what the future holds and the...
Recent world events have made it imperative that brands act with purpose, agility and empathy in order to build brand preference and loyalty. Unfortunately, this is easier said than done given today’s complex and murky advertising ecosystem. That’s why, in the midst of the pandemic, IBM launched Call for Creative, an initiative that offered brands free use of their Advertising Accelerator with Watson solution to build “creative for good.”
84% of companies aspire to be a customer experience leader – but only 14% are reaching that level (Forrester).
It’s never been more critical for brands to make commercial transactions easier for customers, and align brand promises with customer realities which are the core tenant of a great brand and customer experience.
Karen Boswell, EMEA CXO at VMLY&R will offer her vision of the new people-centric ethos business will need to live by and the tools to implement it if they want to...
‘Daddy, what did you do in the great Covid crisis? Why it’s our national duty to get back to the office. This was a headline in The Sunday Times newspaper in 2020. A sucker punch to working mothers everywhere. Coronavirus is the greatest threat to gender equality in our generation and this headline underlines what happens when women’s voices are not heard. This masterclass will outline the practical steps we can all take as individuals and organisations to make the industry an inclusive space.
Great expectations were set for 2020, but in a little over three months the world had already been thrown into a whirlwind of uncertainty.
We’re living in an age of anxiety. It’s become harder than ever for consumers to make the right decisions – or even to know what do in the current climate and are increasingly looking to brands and their leaders for guidance and stability. However, simply responding on Twitter is not enough – brands need to become the change they are tweeting about.
The advertising industry is being upended. Driven partly by consumers’ demand for increased transparency around how their data is used, new policies are now in play that are forcing businesses to adapt by prioritizing privacy, but without diminishing personalization. Meanwhile, brands and publishers are scrambling to adapt to ever-evolving policy and regulation, as well as consumer needs and challenges brought on with unprecedented global disruption.
