Digital Cinema Media’s (DCM) Content Business Director, Tom Linay, hosts a panel discussion with DCM’s CEO, Karen Stacey and PHD’s Chief Strategy Officer, Michael Florence, as they discuss cultural and media trends including the revival of the cinema sector following the reopening of cinema sites on 4 July and the release of the first big blockbuster, Tenet. They also look ahead to the exciting film slate for the rest of 2020 and why the cinema medium continues to be the ‘best seat in media’....
Today’s environment is ruthless on global brands. From COVID-19 to social movements, to rising pressures from new employee and consumer expectations, never before has there been a need to align a company’s brand narrative with the mission, values and policies that define it. In short …people want to associate with people, not companies, and the ones that are able to humanise what they do and what they stand for are going to be the survivors.
Marcie Allen has been incredibly successful with brand and music business MAC Presents but is now setting out again as an entrepreneur with her new cafe brand Anzie Blue. Marcie and another entrepreneurial high profile guest will have an educational conversation about the challenges and rewards of entrepreneurship. With the industry changing after the pandemic, more people than ever will be thinking about taking the entrepreneurial journey.
Marcie Allen and her guest will talk about the...
In 2020, television has brought communities together and kept the nation informed as we have faced the greatest challenges of our lifetime. As CEO of Channel 4, Alex Mahon has not only led Channel 4’s response to the Covid-19 pandemic but also spearheaded Channel 4’s commitment to diversity, equity and inclusion. In this fireside chat, Alex will discuss Channel 4’s response to Covid-19, their broader commitment to anti-racism, disability inclusion and the importance of having a clear personal...
Leveling up your esports & gaming strategy? Learn best practices and insider tips for brands, agencies and partners looking to break into the world of esports & gaming from industry thought-leaders, intrepid brand marketers, and the talent behind the gamers themselves.
How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services?
Why nowadays creating a community around your brand is more important than simply having clients?
We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
From multi-year agreements to title rights of international competitions, esports is proving to be a valuable avenue for partnership marketing. Still, there's a lot to consider when developing platforms within an evolving space - especially one with such a passionate and discerning following.
During this panel, our experts will share an in-depth look at partnerships in esports, what brands can do to successfully align with teams and leagues, and how continued innovation impacts efforts to...
Esports isn’t the next big thing. It’s already here. And the fans want to tell you all about it. These fans bring an extra level of engagement to the table and they are ready to share. This is esports like you’ve never seen before. It’s about the fandom, passion, heart and soul of the game. Join us as we look at the world of esports from the INSIDE OUT – from the perspective of the fans.
A decade ago, 'streaming' was hardly in anyone's vocabulary, and gaming was known to most as a solitary hobby. Today, every aspect of culture plays out online, and gaming has become the unifying center - even for talent from outside of the space.
Join our panel of traditional sport and entertainment personalities as they share how gaming and esports have helped them extend their brands, grow their communities from 'real world' to online, and open the door for stronger fan connections and...
The pandemic has decimated the restaurant industry, exposing its fault lines and deep inequities. How can the industry evolve to be more equitable? What can consumers do to support businesses that are purpose-built and fit for the future?
Eater EIC Amanda Kludt in conversation with Erin DeJesus, lead editor of Eater.com on what we've learned while reporting on the pandemic and then with Francesca Chaney, an Eater Young Gun, and small business owner, on how restaurants can be better...
We’ve heard it all before. “Marketing is more complex than ever with so many new consumer touchpoints, endless amounts of data and shrinking budgets.” With outcomes and financial measurement becoming a larger focus at the c-suite and boardroom level to fuel growth in the current environment, marketers are actively searching for a data-driven, reliable and next-gen solution that delivers agile, economic and fast outcome measurement at global scale.
OMD has built a reputation for innovative approaches to helping increase agility with our clients. The pressures of the coronavirus have provided an opportunity to forge new tools and approaches that have helped us deliver better decisions, faster when they are needed most. Join us for a close look at some of what has been developed, from rapid planning and intelligence gathering to groundbreaking quantitative methods for deciding when and where to pause social media and other channels in the...
