How do you make better decisions faster for your brand, when the world stops?


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28:17

Building Trust and Relevance with Conscientious Consumers


OMD has built a reputation for innovative approaches to helping increase agility with our clients. The pressures of the coronavirus have provided an opportunity to forge new tools and approaches that have helped us deliver better decisions, faster when they are needed most. Join us for a close look at some of what has been developed, from rapid planning and intelligence gathering to groundbreaking quantitative methods for deciding when and where to pause social media and other channels in the face of content of concern.
Jean-Paul Edwards Chief Product Development Officer
OMD
Israel Mirsky Global Head of Technology & Emerging Platforms
OMD


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Learning Path:

The Fundamentals of Social

4 Videos, 2.25 hrs