From multi-year agreements to title rights of international competitions, esports is proving to be a valuable avenue for partnership marketing. Still, there's a lot to consider when developing platforms within an evolving space - especially one with such a passionate and discerning following.
During this panel, our experts will share an in-depth look at partnerships in esports, what brands can do to successfully align with teams and leagues, and how continued innovation impacts efforts to engage new or broader audiences.
Manager of Media Strategy
Head of Esports Partnerships & Business Development for North America
The Washington Post