Partnership Marketing in the Age of Esports


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Cultural Icon: In Conversation With Emilio Estefan


From multi-year agreements to title rights of international competitions, esports is proving to be a valuable avenue for partnership marketing. Still, there's a lot to consider when developing platforms within an evolving space - especially one with such a passionate and discerning following. During this panel, our experts will share an in-depth look at partnerships in esports, what brands can do to successfully align with teams and leagues, and how continued innovation impacts efforts to engage new or broader audiences.
Steve Arhancet Co-CEO
Team Liquid
Phil Hruska Manager of Media Strategy
American Honda
Matthew Archambault Head of Esports Partnerships & Business Development for North America
Riot Games
Mikhail Klimentov Assignment Editor
The Washington Post


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