AW2020




18:59

Olympic Champions in Conversation

The sports landscape is nearly unrecognizable today – and these champions will explain why. Watch as Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about the impact of the postponed Tokyo Games and why topics like mental health and social injustice are paramount to elite athletes.
26:04

Audience Insights that Power Marketing Strategy

Are you struggling to expand your customer base and find new audiences? How are you getting the most up-to-date insights to keep up with rapidly shifting consumer behavior? Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he explores how you can harness the power of audience behavior to get a live view of your own current and prospective customers. This will include a live demo of Quantcast’s behavior graph and Audience Planner for planning & activation.
25:37

Insights from FT Live: Creating Global Online Events

Meet the Managing Director for FT Live, Orson Francescone, as he details turning the FT Live business model into virtual events for the Financial Times. This workshop session will outline key takeaways for success at monetizing your digital events with sponsorships. It will also uncover the rationale and fundamental changes required to generate interest and engagement from your audience.
23:23

Fireside chat: The Modern Full-Service Agency

Tech-driven marketing is undergoing a period of reflection and refinement. What is a fully modern, full-service agency? Today brands and agencies need solutions to help them thrive during the Covid-19 pandemic. Marketing leaders must take a hard look at their systems and determine where costs are leaking in order to deliver on KPIs. Brands are counting on their agencies to integrate the lessons of the past 12 years into their plans and correct the inefficiencies of their expanding tech stacks.
19:07

How to Launch a Brand Platform in Unprecedented Times

Join AIG Life and Retirement’s Chief Marketing Officer Betsy Palmer and Huge’s Global Chief Creative Officer Jason Musante as they discuss the creation of AIG Life & Retirement’s first-ever brand platform, “We See the Future in You”. This fireside chat provides a firsthand look into how a leading financial services company and a trailblazing agency tossed convention aside amidst COVID-19 and quickly pivoted to launch the groundbreaking, emotion-evoking brand platform.
01:01:33

What's Standing Between You and True Happiness?

Do you want to become a higher performer? Truly happy in your career, your relationships, and living true to your highest ideals for yourselves? Join Handel Group Co-founder Beth Weissenberger and VaynerX's Chief Heart Officer Claude Silver as they give you highlights on how to take action right NOW. The Handel Method has supercharged the lives of top executives, athletes, those beginning their career and students. Claude and Beth will also give an inside view into VaynerX and Handel...
24:57

Industry Town Hall: Collaboration & Online Identity

Can an industry that thrives on competition work together towards a better solution to online identity? The future of advertising without third-party cookies and with restricted ad IDs is forcing the hand of innovation within the entire ecosystem. The industry now must work together to create a better solution for  online  identification, as well as  enable  privacy-protection  and  addressable  advertising  for users.  
24:44

Innovations in Supply Path Optimization (SPO)

Coming Soon.Ad-tech’s love affair with acronyms is one of its most durable characteristics. Supply Path Optimization, or SPO, is currently taking its turn in the spotlight. The meaning of these three letters, however, changes depending on the perspective of the vendor pitching its solutions, the agency pitching its services, and the brand striving for a return. SPO is the proverbial elephant in the parable of the blind men: a different beast to each, and much greater in whole than the sum of...
39:05

Leading with Brand in the Age of AI: a B R A I V E and Culture Amp workshop

With the rapid rise of artificial intelligence, the vast majority of interactions between brands and consumers will soon be AI. This means that a brand’s DNA must be infused into its AI. How does this work and what do marketers need to keep in mind? Join founders of brand AI firm, B R A I V E and their client, leading people and culture platform, Culture Amp, in an interactive workshop that will take you through the core principles of developing “brand intelligent” AI, and how to put them...
19:45

Welcome to the Shit Show: How brands can leverage common ground to navigate Q4

Q4 is always hectic—a rush to the finish line. For retail, travel, and entertainment, it’s the busiest and most programmed time of the year. And with COVID, the recession, every sport being back, and a bitter presidential election, this Q4 has turned to…well, you know. As emotions run high in a divided country, one thing is apparent: almost all of us feel wild uncertainty right now.We’ll discuss how brands that empathize with universal emotions and orient themselves toward solving for them...
24:31

BlackRock/Turner Duckworth: Timeless: Long-Term Thinking for a Short-Term World

How commitment to design over time connects a brand’s past, to its present, to its future. The session will cover innovation in visual identity, demonstrating how the idea of commitment is becoming more and more novel in an environment where hopping on trends is seen as innovative. This fireside chat will argue that it’s more innovative to buck the trend of newness for newness’ sake, rather than to embrace it.
24:10

Maintaining Addressability in a Cookieless World

As third-party cookies head into the rearview mirror,, it's critical for advertisers to move forward and find viable alternatives to ensure they can continue to reach their audiences. Learn how one retailer drove efficiencies and improved ROAS by running a cookieless ad campaign.
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