BlackRock/Turner Duckworth: Timeless: Long-Term Thinking for a Short-Term World

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Loudly Calling “Bullshit” on Brand Wokeness/Brokeness

How commitment to design over time connects a brand’s past, to its present, to its future. The session will cover innovation in visual identity, demonstrating how the idea of commitment is becoming more and more novel in an environment where hopping on trends is seen as innovative. This fireside chat will argue that it’s more innovative to buck the trend of newness for newness’ sake, rather than to embrace it.
Frank Cooper III CMO
Andy Baron Executive Creative Director
Turner Duckworth