Driving Performance in the Age of Privacy

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

Until recently, many advertisers looked to third-party audience data to create a digital profile that allowed for precision targeting and performance measurement across their ad campaigns. However, due to stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, there is a universal shift away from third-party audience targeting. So where does this leave advertisers looking to target and optimize their campaigns to relevant, highly engaged audiences?
Dan Slivjanovski Chief Marketing Officer
Anuj Dahiya Global Digital Media Lead
Mondelez International

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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs