The Reality of Data-Driven Everything

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative, customer service, measurement and more. The potential is there but what will it really take to turn it to reality.
Rowena Humby Chief Executive Officer
Geoff Copps Managing Partner, Head of Data, UK
Sue Unerman Chief Transformation Officer
Jed Mole Chief Marketing Officer

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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs