This year, when the conversation about #BlackLivesMatter saw its highest spike ever on Twitter – 240 Tweets per second – it reinforced Twitter's role as a space where marginalized communities can raise issues to the forefront of public conversation. At the same time, these communities are calling into question who can sit with them on the frontlines. Can brands be real allies? In this session, Twitter's God-is Rivera and a panel of activists discuss the intersection of brand activism, racial...
Businesses are facing tough challenges. Yet there are new opportunities to reach consumers online as they search, watch video, and get things done in new ways. For example, did you know that searches for “home workout plan” have increased globally by more than 600% year-over-year? Tune in as Google unveils its latest insights and innovations to help businesses speed up their digital transformation and capture consumer demand in times of uncertainty.
Trolls World Tour, Scoob!, Mulan... more and more movie premieres are going streaming-first. Hear from the decision-makers and insiders on how the new rules of theatrical will change entertainment and marketing in the streaming decade.
While high demand and inconsistent standards make this channel a target for fraud, our industry has been building solutions for the past few years to address these issues, and continues to evolve its protection to address emerging fraud schemes. In this session, we will discuss how CTV can set the standard and define measurement and quality across all digital channels.
As working parents juggle educating and entertaining their child(ren) while trying to WFH, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage in the US and Canada means for advertisers when "back to school" is uncertain.
Audiences and consumer behaviors are changing, in part, driving advertising and technology’s evolution. In this session, we’ll cover why moving towards standardizing impression-based currency is necessary to move TV advertising forward, and how to combine audience buying with addressable advertising most efficiently. We’ll also hear from leaders in the space on their best practices, what’s required of the industry, and their vision for the future of TV advertising.
The TV media buying world was already experiencing an evolution with the definition of TV expanding to include all screens when it was further complicated by the events of 2020. How, from a business standpoint, does the media buying industry build back up? Just as New York was the first hit in the country, the New York market is also the first to rise and it’s already leading the way back to prosperity.
As audiences come back and regions open up, Digital Out of Home programmatic is more important that ever. Learn how to reach your audience where they are with programmatic systems created for the Out of Home medium. Our experts will walk you through the process so you can buy and sell the Digital Out of Home programmatically like an pro!
Planning has never been more challenging as marketers need to adjust to shifting consumer sentiments. The marketers that are winning are able to respond quickly and develop creative that’s relevant and authentic to their brand. Join Pinterest and key brands in the space to hear how they’ve been using insights to inspire their customers and efficient results.
Meeting consumers where they are is imperative to creating engaging and immersive experiences that resonate. Virtual experiences now play the role of the beauty counter, dinner party, sports outlet, dressing room and so much more - changing consumer behavior and proving that virtual is here to stay. Join Condé Nast in discussion with the thought leaders shaping the future of experiential to explore how virtual events have become a cultural cornerstone and fill the engagement void consumers...
As the country navigates uncertainty and the various phases of reopening, it may feel like a scary time for retailers to continue running campaigns. Yet, many brands have found ways to stay in-market, stay relevant, and stand out with campaigns that connect with what’s happening, or launch something new. Hear from brands who have led the way during this time, why they turned to Twitter to connect with their audience, and what they’re looking forward to in the months ahead.
In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change could have significant effects for the entertainment industry. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market,...
