Audience Buying is a Strategy, Addressable is a Tactic

Audiences and consumer behaviors are changing, in part, driving advertising and technology’s evolution. In this session, we’ll cover why moving towards standardizing impression-based currency is necessary to move TV advertising forward, and how to combine audience buying with addressable advertising most efficiently. We’ll also hear from leaders in the space on their best practices, what’s required of the industry, and their vision for the future of TV advertising.