Audience Buying is a Strategy, Addressable is a Tactic


Up Next:

34:04

Cultural Icon: In Conversation With Emilio Estefan


Audiences and consumer behaviors are changing, in part, driving advertising and technology’s evolution. In this session, we’ll cover why moving towards standardizing impression-based currency is necessary to move TV advertising forward, and how to combine audience buying with addressable advertising most efficiently. We’ll also hear from leaders in the space on their best practices, what’s required of the industry, and their vision for the future of TV advertising.
Shelby Saville Chief Investment Officer
Spark Foundry
John Hoctor General Manager
LiveRamp
Nicole Kane Director, Precision & Digital Marketing
Molson Coors
Justin Lebbon Director & Co-Founder
Mediatel Events


Try these courses



Learning Path:

The Fundamentals of Blockchain

4 Videos, 2 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs