In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change could have significant effects for the entertainment industry. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market, program and advertising research.
President and Chief Research and Analytics Officer
Scott McDonald, Ph.D.
President & CEO