The Role of Diversity in CX


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How to Use Your Platform to Advance Gender and Racial Justice


In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change could have significant effects for the entertainment industry. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market, program and advertising research.
Radha Subramanyam President and Chief Research and Analytics Officer
CBS
Scott McDonald, Ph.D. President & CEO
ARF


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