How to speak to millennials about politics and the upcoming election

Founded in 2011, Betches Media is a female-founded media company that produces original content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. The Betches Sup is a news and politics community of Betches Media, created to amplify issues important to our audience of largely millennial women.

Comedian Ilana Glazer is Disrupting Politics

Join comedian Ilana Glazer and TBWA North America Chief Diversity Officer Doug Melville as they talk politics, in a truly disruptive way. Generator was founded in 2016 by Ilana Glazer and Glennis Meagher to gather and talk about politics without feeling foolish. Humanizing policy through people-powered stories on Instagram, it lowers the barrier of entry to using one’s platform to entering the conversation. Generator defines Minimal Civic Engagement and invite Gen Z and Millennials to...

Election Integrity

As we look toward November, hear from Monika Bickert, Facebook's VP of Content Policy on what Facebook is doing to help people register and vote, and help protect the 2020 elections from interference.

Pivot Live

In this special live episode of Pivot, New York Magazine’s Kara Swisher and NYU Professor Scott Galloway offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. They make bold predictions, pick winners and losers, and bicker and banter like no one else. After all, with great power comes great scrutiny. From New York Magazine and the Vox Media Podcast Network.

Bridging the Gap: Politics in 2020

As the 2020 Election draws closer, the country’s divide further expands. The opinions that used to stay behind closed doors are broadcast for all to read on social media, and viewpoints are so vastly different on both sides of the aisle. Is there common ground? How can we find it? What are the factors that have divided us to this point, and what needs to change?

What happens when a political party cares as much about influencing politics as winning power

In this talk, Catherine Mayer, Founder of the Women's Equality Party (WEP) and Rania Robinson, CEO of Quiet Storm reveal how the WEP has managed to get its ‘doing politics differently’ message out and pushed the old political parties into changing and improving policies even amid the clutter of the 2019 General Election campaign. What can brands learn from this system disruptor?

Learnings from the Frontlines: Minneapolis Leaders Share Their Path to Progress

This spring, after the murder of George Floyd, Minneapolis became the epicenter of cultural unrest that spread around the globe. The challenges for leaders in Minneapolis were great as the world was watching. From the chaos, pain and heartbreak came great learnings and hope for a better future. Minneapolis brand leaders share their stories and learnings about how they continue to navigate the times, what they’ve learned and how this is guiding their leadership path into 2021 and beyond.

The Role of Diversity in CX

In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change could have significant effects for the entertainment industry. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market,...

Is There a Place for Brands on the Frontlines of Identity-Based Activism?

This year, when the conversation about #BlackLivesMatter saw its highest spike ever on Twitter – 240 Tweets per second – it reinforced Twitter's role as a space where marginalized communities can raise issues to the forefront of public conversation. At the same time, these communities are calling into question who can sit with them on the frontlines. Can brands be real allies? In this session, Twitter's God-is Rivera and a panel of activists discuss the intersection of brand activism, racial...

2020 in View: Marketing Lessons from the Presidential Election

All eyes are on the United States as the 2020 presidential election reaches its conclusion. In an election season like none other before it, against the backdrop of a pandemic that has forced rapid innovations in nearly every aspect of daily life, what lasting lessons can be learned, and how have voters and consumers been changed? Join MDC Partners Chairman and CEO Mark Penn for a wide-ranging discussion of the dominant forces shaping the intersection of politics, marketing, and media.

How to Maintain an Authentic Brand Voice in a Changing Digital World

Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.
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