How to Maintain an Authentic Brand Voice in a Changing Digital World

Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.