How to Maintain an Authentic Brand Voice in a Changing Digital World

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Creating a New Narrative Around Substance Use Disorder to Reduce the Stigma

Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.
Jason Harris Co-Founder & CEO
Melissa Hobley Global Chief Marketing Officer
I-Hsien Sherwood Associate Editor
Ad Age

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