Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. As the largest omni channel retailer in the US, only Walmart can measure omnichannel outcomes at scale. Join this fireside chat with Walmart Media Group GM, Stefanie Jay and Charlie Chappell from Hershey to learn how Walmart is developing relevant, innovative omni retail experiences and media solutions that serve the ever-changing needs of our customers, while building partnerships brands trust.

How much has your daily life changed since January of this year? From the way you work, to the way you shop, to the way you consume media – as the world quickly shifted in 2020, you undoubtedly made adjustments to your daily life to follow suit and keep pace. Media planning is no different.

With the imminent depreciation of the 3rd party cookie and IDFA, audience targeting as we know it is changing. Companies like Merkle are at the forefront of this change, creating new solutions to ensure their clients can still effectively reach their target audiences on the open web. In this session, hear about the investments Merkle has made, the tools they are using to activate their data and identity assets and their predictions for what’s coming next.

Trolls World Tour, Scoob!, Mulan... more and more movie premieres are going streaming-first. Hear from the decision-makers and insiders on how the new rules of theatrical will change entertainment and marketing in the streaming decade.

While high demand and inconsistent standards make this channel a target for fraud, our industry has been building solutions for the past few years to address these issues, and continues to evolve its protection to address emerging fraud schemes. In this session, we will discuss how CTV can set the standard and define measurement and quality across all digital channels.

As working parents juggle educating and entertaining their child(ren) while trying to WFH, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage in the US and Canada means for advertisers when "back to school" is uncertain.

Audiences and consumer behaviors are changing, in part, driving advertising and technology’s evolution. In this session, we’ll cover why moving towards standardizing impression-based currency is necessary to move TV advertising forward, and how to combine audience buying with addressable advertising most efficiently. We’ll also hear from leaders in the space on their best practices, what’s required of the industry, and their vision for the future of TV advertising.

The TV media buying world was already experiencing an evolution with the definition of TV expanding to include all screens when it was further complicated by the events of 2020. How, from a business standpoint, does the media buying industry build back up? Just as New York was the first hit in the country, the New York market is also the first to rise and it’s already leading the way back to prosperity.

As audiences come back and regions open up, Digital Out of Home programmatic is more important that ever. Learn how to reach your audience where they are with programmatic systems created for the Out of Home medium. Our experts will walk you through the process so you can buy and sell the Digital Out of Home programmatically like an pro!

Planning has never been more challenging as marketers need to adjust to shifting consumer sentiments. The marketers that are winning are able to respond quickly and develop creative that’s relevant and authentic to their brand. Join Pinterest and key brands in the space to hear how they’ve been using insights to inspire their customers and efficient results.

Meeting consumers where they are is imperative to creating engaging and immersive experiences that resonate. Virtual experiences now play the role of the beauty counter, dinner party, sports outlet, dressing room and so much more - changing consumer behavior and proving that virtual is here to stay. Join Condé Nast in discussion with the thought leaders shaping the future of experiential to explore how virtual events have become a cultural cornerstone and fill the engagement void consumers...