How Merkle is Approaching Identity and Future Proofing Their Approach to Digital


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


With the imminent depreciation of the 3rd party cookie and IDFA, audience targeting as we know it is changing. Companies like Merkle are at the forefront of this change, creating new solutions to ensure their clients can still effectively reach their target audiences on the open web. In this session, hear about the investments Merkle has made, the tools they are using to activate their data and identity assets and their predictions for what’s coming next.
Brian Murphy SVP, Demand
OpenX
Gerry Bavaro Chief Strategy Officer - Merkury
Merkle


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Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs