A world-first study of the programmatic supply chain from advertiser to publisher. A recap of the study's key findings and an assessment of what happens next for programmatic, in UK and globally. What are the practical lessons for advertisers, agencies, ad-tech and publishers?

Video advertising platform, Unruly, released a study investigating consumer attitudes and consumption habits around connected TV (CTV). Our research looks closely at the UK CTV landscape five months after the global outbreak of the COVID-19 pandemic. Join Unruly’s Global VP of Insights & Solutions, Rebecca Waring to find out more about the key findings and learn how advertisers can tap into current CTV opportunities.

This panel is brought to you by Winmo and Propeller Group. Competition is fiercer than ever if you are a Martech vendor. Marketing, Media, Digital and Technology decision makers are all under pressure to deliver greater ROI on a smaller budget. And their time is precious.

The deprecation of third party cookies and mobile ad ID5 has forced the industry to redefine one of its core capabilities: how we identify users in order to personalise messages and measure campaign performance. This has led to the rise of different approaches that aim to provide efficient and privacy-compliant identification solutions. Join this panel discussion to learn more about these methods and to find out how we can build an identity infrastructure that benefits brands, publishers, and...

Last year ISBA announced the launch of Origin- the UK cross media measurement programme to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). 10 months on how is the project progressing and why is it so important?

New research from advertising's think tank Credos, examines how advertising's work during coronavirus/lockdown has had a positive impact on the public's trust of advertising.

Even if you don’t know him, you know his creations: Lady Gaga’s red carpet Meat Dress and ten years later, her 9 outfit change in last month’s MTV VMA’s – each look with its own accompanying PPE mask, that comfy Uniqlo puffer jacket you cannot live without or those perfectly distressed Diesel jeans. Or you might have seen his editorial contributions for Dazed, Vogue Homme, V Magazine or seen his YouTube channel or participated in one of his many digital creative projects. In this...

We know there is a problem, but have you, personally done anything to help fix it? Since the murder of George Floyd on March 25th, we have seen the Black Lives Matter movement have a profound effect on (what appears to be) more people that ever before. Those who never felt the need to talk about race in the workplace until now, are realising the importance of anti-racism and want to know how they can be an ally to people of colour. If we want that moment to become a long term movement...

Bianca Miller-Cole hosts a panel discussion with Nishma Robb, Director of Brand & Reputation, Google UK and Swiss, UK Music Artist and Founder of Black Pound Day, on the importance of economic empowerment to help bring racial equality

The impact of Covid-19 hit fast and hit deep. Our industry, often referred to as the canary in the coalmine when it comes to the state of the economy, saw dramatic falls in spend and experienced a complete change literally overnight in the way it had to work through the crisis. Within the space of three months, the UK government became the UK's biggest advertiser as health information became paramount and advertisers gave their full support to reinforce vital messaging to the public.

The post-COVID-19 world is markedly different from what we have all seen before. Marketers are challenged to think more creatively about messaging, execution, and distribution; and ROI has never been more important. As a result, a brand’s ecosystem of partners must shift their value propositions and provide value and offerings they may not have imagined previously. In this conversation, hear from IPG COO Phillippe Krakowsky on how the holding company and its agencies are reinventing their...

Beyond a formidable body of work on the Big Screen, Richard Curtis has devoted his life to fighting for those less able to fight for themselves. COVID 19 has taken over so many headlines, but our old challenges around the climate crisis, poverty, clean water access, all remain. So what does the future of fundraising look like? What role can society, companies and governments play in aligning their finances with their values? And how can we leverage this crisis to build back better in a...