Great Minds Morning Debate: This house believes that advertising has responded well to the Covid-19 crisis

The impact of Covid-19 hit fast and hit deep. Our industry, often referred to as the canary in the coalmine when it comes to the state of the economy, saw dramatic falls in spend and experienced a complete change literally overnight in the way it had to work through the crisis. Within the space of three months, the UK government became the UK's biggest advertiser as health information became paramount and advertisers gave their full support to reinforce vital messaging to the public.