The COVID-19 crisis has had a major impact on the way we view interactivity, positively shifting perceptions around how efficient we can be in the virtual world.
Demand for virtual experiences that replicate or enhance physical experiences has accelerated.
In 2019 Verizon Media, outlined the impact 5G would have on immersive media. With 5G technology having advanced significantly and as we emerge from the pandemic, hear how this new generation of connectivity will define how humans live,...
The open web as we know it today is under threat. While it's advertising that funds the internet, advertisers ironically have yet to uncover an alternative for third-party cookies and the clock is ticking. Brands, platforms, and consumers will need to come together to keep this new private web safe, secure, neutral, and decentralised. Join Aqilliz CEO Gowthaman Ragothaman and BritePool CEO David J. Moore to discover the latest technological breakthroughs in identity management and what they...
Brand suitability has become an important consideration for brands and agencies in 2020. Quality journalism drives superior engagement and attention amongst consumers, but brands want to ensure that they’re not placing ads next to stories of ‘current tragedy’. New technologies have emerged to help navigate digital content, yet old errors persist. Join Mike Hemmings, head of EMEA insights, for a discussion of why one such method - blocking content based on the presence of keywords - can cost...
As working parents juggle educating and entertaining their child(ren) while trying to work from home, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage means for families and the brands trying to meaningfully reach them.
The threat DTC brands pose to legacy brands has been a hot topic of conversation for quite some time now. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the benefits that ‘being more challenger’ can bring. These brands need a roadmap to understanding a challenger mindset, which is what this session will provide.
Hear from Kerry Chilvers, Head of Brands at Direct Line Group & Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moved both Saatchi's & Direct Line's businesses forward.
They’re born online, data-led and unafraid to do things differently. Direct-to-consumer brands have reshaped the shopping status quo over the past decade and seen unprecedented growth in 2020 as people reset ingrained habits during the pandemic and look for new ways to shop.
In this session, join Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear how these award-winning, sustainable businesses are shaking things up in the retail sector.
Recent disruption has amplified the demand from clients for diversified services, making this an opportune time for agencies to transform their business model.
However, there's no one-size-fits-all playbook for transformation and building out new capabilities in a way that's financially sustainable can be complex.
This session is an opportunity for the industry to understand how to support transformation, helping both agencies and advertisers alike identify key areas of focus and how...
Porn — the oldest industry in the world, yet pioneering through the ages. As the Internet's first real disruptive industry, it has catalysed the development of real-time credit card verification, video on demand, SEO and enabled broader bandwidth. It’s safe to say, what happens in porn, soon happens in advertising. And just as the conversation in advertising is focused on doing good, fair trade and woke-washing, a similar discussion has been raging for years in the adult industry.
If you want positive things to come out of internet technology, they have to be deliberately engineered that way.” Those were the words of Pinterest’s founder and now we’re saying - the same goes for Adland.
After a year that has changed our industry beyond all recognition, meet the leaders reshaping the future and their vision for what a more diverse, inclusive and positive Adland means for consumers and culture at large.
BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe. Join the BBC and Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.
With over 180m people using AR daily on Snapchat, the camera offers brands entirely new ways to deliver immersive, useful and fun experiences. Join Snapchat’s Global Director of Creative Strategy and guests as they discuss how the camera connects brands to the Snapchat Generation.
