Unleashing the Challenger Mentality

The threat DTC brands pose to legacy brands has been a hot topic of conversation for quite some time now. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the benefits that ‘being more challenger’ can bring. These brands need a roadmap to understanding a challenger mindset, which is what this session will provide.