How Agencies Can Help Their Clients Avoid Fake Allyship
Before this summer, our industry thought they were following the diversity, equity, and inclusion best practices. They checked the boxes. They thought they were doing enough. It turns out, their efforts barely scratched the surface. This revelation has left brands stunned, but the public less so.
To move forward, brands need to make the substantial commitment to become allies -- to their team members and to their consumers.