The Move Toward User Privacy & The Growing Responsibility of Consumer Education


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Join Mike Shields, Next in Marketing podcast Host and former Wall Street Journal, Business Insider, AdWeek and Digiday Editor and Brian Quinn, AppsFlyer’s US President and General Manager for a fireside chat that dives into the ecosystem’s pivotal privacy updates, including Apple’s IDFA opt-out and the impact of iOS 14 to measurement and attribution. This conversation will also touch on the growing responsibility of brands and advertisers to educate consumers, so that they are able to balance risks and rewards and make informed choices on what data they choose to share.
Brian Quinn US President & General Manager
AppsFlyer
Mike Shields Host, and Founder
Next in Marketing, and Shields Strategic Consulting


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Learning Path:

The Fundamentals of Data Marketing

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