As the country navigates uncertainty and the various phases of reopening, it may feel like a scary time for retailers to continue running campaigns. Yet, many brands have found ways to stay in-market, stay relevant, and stand out with campaigns that connect with what’s happening, or launch something new. Hear from brands who have led the way during this time, why they turned to Twitter to connect with their audience, and what they’re looking forward to in the months ahead.
What skills and tools will you need to thrive in advertising’s next chapter? Join Kimberly-Clark Senior Director of Global Consumer Relationships and Engagement Josh Blacksmith and Salesforce SVP Martin Kihn as they present five real reasons to be optimistic about a future built on first-party data, gathered with consent, and a more secure, brand-safe digital environment. They address how to set yourself up for success today, and why we are at a pivotal moment when leading marketers can...
Try selling a $2,000 mattress to consumers during a Pandemic. It’s a challenge only a company like Purple can undertake on its way to becoming a billion dollar publicly held enterprise.
Breakthrough innovation gave Purple the brand recognition it rightfully deserved few years ago. Since then every aspect of the brand, from product design, manufacturing, marketing, and customer experience is a cut above the category norm.
Providing a platform for celebrities, athletes, artists and influencers to connect directly to their fans through personalized video messages; Cameo has become a cultural phenomenon.
Hear the story of Cameo from its co-founders, and directly from talent that have created genuine experiences for their fans.
Mexican-American makeup expert and Founder/CEO of Lunar Beauty, Manny MUA will speak with Refinery29’s Senior Editor Thatiana Diaz on the importance of diversity and representation in the beauty and mainstream media industry.
The streaming wars have been reaching a fever pitch for the past few years and with the introduction of so many new content providers comes more choice for the consumer - and more fragmentation. Chris Thun, VP of Product at Xperi (which is inclusive of TiVo) will talk about why it's important to have an agnostic aggregator that the consumer can tap into - and how everyone wins when you put the viewer in the driver's seat.
Join the Leadership Luncheon presented by Acxiom and enjoy a thought leadership discussion, networking in breakout rooms and a special afternoon treat.
Radio was wonderful while it lasted - but podcasting is doing to radio what streaming is doing to linear TV. When you have more than a million shows to choose from, nearly all of them for free and instantly accessible on your phone, why bother turning on the radio, with its limited content, prescribed playlists and old-fashioned formats? The data suggests audio-on-demand is unstoppable: Listening figures for many major BBC shows are down, podcast revenues are growing at a rate of 40 percent...
