Advertising as we know it is dead! It’s no surprise that consumers are expecting more from brands – but how exactly do we connect with them? Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers in authentic ways that allow them to build lasting connections – through nonintrusive marketing tactics, thinking through a lens of art and...

The Hip Hop and Black community is arguably the most influential audience - they don’t just set trends, they are the arbiters of culture whose influence and power transcends trends, catapulting them into the mainstream and effortlessly creating timeless moments. For these reasons, brands and advertisers have historically flocked to Hip Hop and Black culture to borrow classic elements and style, from tapping artists to wear clothes and appear in commercials to now leveraging the power of Black...