As regions around the world open up advertisers are returning to Digital Out of Home (DOOH) as a way to connect with consumers on the go and outside the home. DOOH was one of the fastest growing media before March, now as people begin to travel, go shopping for groceries and other essential services, DOOH offers brands a great way to extend their reach and target consumers on the path to purchase. This session with looks at innovation in the DOOH space at this time, accountability, and its...
The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold?
Welcome to the kindness economy: resetting how we live and buy for the 21st Century.
This crisis - while it will fundamentally change how we live and buy - could also profoundly shape the future of retail in positive ways. It is an opportunity for brands that have lost their way to reset and reinvigorate.
Welcome to The Kindness Economy. An economy that is building on a new set of values. For retailers and brands anywhere where there is a conscious choice made to spend money this...
Covid has not been all doom and gloom for everyone, some brands have in fact thrived during the pandemic. In this session, Facebook's Head of Industry, Retail & Ecommerce, Beth Horn, will interview female executives from a number of challenger brands in the UK for an open discussion to learn how they have navigated the crisis amid the changing retail landscape, and embraced social platforms to connect with their communities.
More than three quarters of people in the UK now do at least some online grocery shopping, according Waitrose’s August 2020 Study “How Britain Shops Online: Food & Drink Edition”. Meanwhile, Retail Economics reports that consumer behaviour is evolving “at a frightening pace" and the single largest challenge for retailers is to meet, if not exceed, customers' expectations.
Founded in 1904, Waitrose has relentlessly kept the customer and it’s people at the heart of its business, pivoting to...
Join us as we discuss the re-imagination of retail at the intersection of Physical, Digital and Social. Today, Commerce is more than the simple transactional exchange of goods and services. Commerce is everywhere and always on—transforming businesses and lives. As the lines between living and buying continue to blur, winning requires a commitment to deeply understanding customers and their full decision journeys, and integrating across.
Through creative storytelling A Million Ads will take you on an immersive journey to showcase the power of personalisation as the key for brands to communicate with consumers effectively.
The Experience Economy was born out of the rise of digital and technological advancements. Yet with Customer Experience becoming increasingly commoditised, investment in technology alone won’t ensure long term success for brands.
Brands are facing a new set of challenges that only a creative approach to experience can help solve.
The impact of Covid on advertising and the economy has created a confusing landscape. We are facing one of the deepest recessions on record, online sales in some places have generated more than four years of growth in four months, and consumers continue to expect more from their brands. What can we learn from those best-performing sectors and how do values influence a company’s business strategy? Yonca Dervişoğlu, CMO of Google EMEA, and Mark Read, CEO of WPP, take the stage to discuss...
This session will explore the ongoing issue of a lack of diversity in casting. Following an anonymised industry wide survey, the panel will explore real-world examples. What can we learn from these as we look to forge a different path forward?
How can a neurodiverse workforce benefit your business? Hear from some of the most imaginative minds out there as they lift the cloak on their superpowers.
The sharp rise in conversation around toxic masculinity has encouraged many brands to re-think about how they engage and build connections with their audience.
What does modern masculinity look like today, and how can brands help redefine its place in society? How can they change cultural narratives? And transform their business, products and services along with their audience to stay relevant?
