Great Minds Keynote: Why doing good is good for business: advertising in the Covid landscape and beyond


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The impact of Covid on advertising and the economy has created a confusing landscape. We are facing one of the deepest recessions on record, online sales in some places have generated more than four years of growth in four months, and consumers continue to expect more from their brands. What can we learn from those best-performing sectors and how do values influence a company’s business strategy? Yonca Dervişoğlu, CMO of Google EMEA, and Mark Read, CEO of WPP, take the stage to discuss digital, privacy, diversity and why, for them, doing what’s right is right for the business.
Yonca Dervişoğlu Chief Marketing Officer, Europe, Middle East and Africa
Google
Mark Read CEO
WPP
Tina Daheley Broadcaster and Presenter
BBC


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