The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold?
Mike Shaw
Director Media Sales Europe
Roku
Babs Kehinde
Senior Director Publisher Development EMEA
PubMatic
Lara Izlan
Director, Advertising Data & Analytics
ITV
Patrick Morrell
Director of Strategic Publisher and TV Development
The Trade Desk
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