Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in Sept 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 9 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts...
Edwina Dunn, data science entrepreneur and Founder of The Female Lead will be sharing her ground-breaking research which explores the impact of social media on mental health. The charity have studied a diverse group of young girls and their social media consumption in depth. Through speaking to them, the team discovered powerful and innovative ways of improving ‘Social Media Health’.
The research came out of global concern around the effect of the digital world on people’s wellbeing,...
How can advertisers stop the spread of hate?
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network & the UN will share what they learnt from the unusual opportunity to discuss the topic at the UN Human...
Snap Inc.’s VP of Diversity, Equity & Inclusion, Baroness Oona King talks to UK General Manager, Ed Couchman, about ways we can all be catalysts for meaningful diversity, equity, and inclusion in the world’s most influential sectors — tech and media.
A mindset shift is taking place as companies stop considering people only in the context of business needs and think more about what people are experiencing in the world around them and what they value. 2020 has been the year of acceleration of knowing your brand purpose and acting in a way that is genuine and authentic.
Come and ask your probing questions to award-winning marketer Mark Evans in an informal Q+A style format. These sessions are less formal and more about getting up close with marketing experts to find out everything you want to know about careers, strategies, creativity and planning. Everything you've always wanted to ask in one place!
A 2019 Wired article boldly states, ‘the term influencer is one of those words that ubiquity has rendered meaningless’. Whether or not you agree that the term is meaningless or not, it’s impossible to argue that the term influencer has become ubiquitous.
As with most ubiquitous concepts or phenomena, there is rarely consensus about the impact that they have – and the world of influencing is no different. What we do know is that brands love them, platforms love them, and people love them....
A frank conversation exploring Sir Martin’s prognosis for the UK ad industry, what the Covid crisis will leave in its wake, and what business models will thrive in the next decade of digital transition.
This Is My YouTube explores how UK audiences from different backgrounds engage with the content they love on YouTube. In this session, you'll hear from pop sensations Jessie Ware and Rina Sawayama, as well as fashion and beauty gurus Trinny Woodall and Patricia Bright, about what they laugh at, cry with, learn from and escape to. You'll learn a bit more about what's inspired their career journey, but also the trends behind what they watch that you as a marketer can tap into to reach audiences...
Over 90% of brands said that they were trying to be more empathetic in their marketing, and 81% of marketers are finding it more difficult to pivot quickly to societal and cultural events. In this session, Stefan will reveal the latest findings from datasine’s independent research interviewing 250 marketing decision-makers. The results show a fascinating picture of an industry in flux as it tries to respond to a time of crisis and social change.
How are advertisers and brands building trust and proactively advocating for better transparency in programmatic? How can better data reporting systems and analysis help improve trust at every level? And how can standards and safeguards be put in place to ensure safety across the supply chain?
