Lost in Translation: The Currency of Trust


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


How are advertisers and brands building trust and proactively advocating for better transparency in programmatic? How can better data reporting systems and analysis help improve trust at every level? And how can standards and safeguards be put in place to ensure safety across the supply chain?
Monica Tailor Head of Digital
McCann Manchester
Ben Walmsley Commercial Director Publishing
News UK
Jon O'Donnell Founder
Viral Tribe
Simon Halstead Senior Director, Exchanges and Supply EMEA, Oath Ad Platforms
Verizon Media


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