Over 90% of brands said that they were trying to be more empathetic in their marketing, and 81% of marketers are finding it more difficult to pivot quickly to societal and cultural events. In this session, Stefan will reveal the latest findings from datasine’s independent research interviewing 250 marketing decision-makers. The results show a fascinating picture of an industry in flux as it tries to respond to a time of crisis and social change.
Stefan Britton
Commercial Director
datasine
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