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15:17

Brands, Music and TikTok – Hitting the Right Note


Advertising as we know it is dead! It’s no surprise that consumers are expecting more from brands – but how exactly do we connect with them? Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers in authentic ways that allow them to build lasting connections – through nonintrusive marketing tactics, thinking through a lens of art and science and making sure purpose is top of mind.
Raja Rajamannar Chief Marketing & Communications Officer
Mastercard


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