Recent disruption has amplified the demand from clients for diversified services, making this an opportune time for agencies to transform their business model.
However, there's no one-size-fits-all playbook for transformation and building out new capabilities in a way that's financially sustainable can be complex.
This session is an opportunity for the industry to understand how to support transformation, helping both agencies and advertisers alike identify key areas of focus and how together we can drive progress.
Jay Pattisall
Principal Analyst
Forrester
Matt Bush
Managing Director, Agencies and Partners
Google
Trish Chuipek
Global Chief Client Officer
UM Worldwide
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